Business Strategies And Objectives Of Next Economics Essay

Business Strategies And Objectives Of Next Economics Essay Next is a UK based retailer with its Headquarters in Leicester, UK and offer wide variety of brilliantly designed, outstanding quality of trend and accessories for men, women and children collectively with a full variety of home ware (Next Plc). In 1864 it was founded by J. Hepworth & Son under the name of Gentlemanà ¢Ã¢â€š ¬Ã‚ ²s Tailors (Next Plc 2011) Next is the oldest company which has been trading for nearly 150 years and was initially created in 1982. Most recently Next was established as authorized Clothing and Home ware supplier to the London 2012 Olympic and Paralympics. Next will also supply outfit for Team GB for the opening and closing ceremonies, and will fabricate uniforms for 4,500 technological officials and suits for reception staff and will deliver bed linens and other home textiles for the athletes’ village (Next Plc 2011) . Next owns more than 500 stores in UK. Next has franchises more than 180 stores and active in continental Europe, Scandinavia, Russia , India, Japan and the Middle East. Next provides a directory, it is a home shopping catalogue and website with nearly 3 million active customers and also has an international website capability in more than 30 countries worldwide (Next Plc). Next Plc is listed on the London stock exchange and is part of the FTSE 100 Index. Total revenue for the year ended January 2011 were  £3.5 billion with pre tax profits of  £551 million (Next Plc). Next’s other business groups include (Next 2010): Ventura: Clients wishing to subcontract their consumer contact management and accomplishment activities Venture provides customer service management to them. Lipsy: Through wholesale, retail and internet channels, Lipsy create and sell its own labelled younger women’s trend product. Next sourcing Ltd (NSL): Design sources and buy Next’s products. Business Strategies and objectives of Next The prime financial objective of Next group is delivery of sustainable long term growth i n earning per share (EPS). Next believes the following strategies will help achieve the objectives at its best (Next Plc , january,2011): Maximising the amount of Next Directory consumers and their standard spend. Maintaining group’s financial power through a well-organized balance sheet and financing composition. Managing gross and net margins by continues cost control, well-organized management of stock levels, working capital and improved product sources Developing and improving next product ranges, achievement in which is reflected in total sales and sales performance. Cancelling and Purchasing Next shares while it’s earning are attractive and in the interest of shareholders generally. New stores review must meet challenging financial criteria prior to the investment is ready and achievement is precise by calculating achieved sales and profit contribution against appraised goals (Next Plc , january,2011). Marketing and Marketing Mix Place: Operates in UK and Europe , Middle East (reportlinker 2009,february ). Also operates in Scandinavia, Russia, India and Japan (Next Plc). Next sources operate in mainland China, Honkong, Srilanka, India and UK (Next Plc , january,2011). This show, Next stores are spread globally. Product (or services): Includes womenswear and accessories, menswear, home interiors, childrenswear, Next flowers, NX sports, electrical, designer branded fashion and baby boutiques (Next Plc). Improvement in customer service by introducing initiatives such as next day delivery for orders placed before 9 pm (Next Plc , january,2011).

Effective and Ineffective adds Essay Example | Topics and Well Written Essays - 500 words

Effective and Ineffective adds - Essay Example Secondly, the interest carries the consumer towards the body of the ad. The above ad has an interesting story to go along with it. It has an excellent visual and catches attention at the first glance. The droplet in the ad is the focal point, and it leads to the body copy, presumed to be what the advertiser wants the consumer to read. The logo and the headline, Estee Lauder, are at the bottom, as it puts more focus on the product (Kelley, Sheehan, & Jugenheimer, 2015). Third, the credibility is essential in the creative pyramid. The reader always wants the claims in an ad supported by tangible facts. The claims have to be relevant to the need of the audience. Credibility in the above ad differentiated it from other ads. It communicates information about the product and on where the product sold. Therefore, the ad builds loyalty, brand preference, and value to its consumers (Kelley, Sheehan, & Jugenheimer, 2015). Fourth, the desired step is where the ad puts the audience or the consumer imagines a situation of enjoying its consumption. The desire gives the customer a feeling that once they use the product, they will be happier. The above ad provides a solution to the aging skin due to lack of sleep. Thereby, the clients get a feeling that their aging skin got a solution finally (Kelley, Sheehan, & Jugenheimer, 2015). Lastly, the action comes as the last step in the creative pyramid. It gives the buyer the motivation of doing something. The motivation for using the product above is by the call for action in using it. Use of the above product means that the consumer wakes up with a more beautiful skin each morning. Therefore, the ad gives hope to the consumer through action (Kelley, Sheehan, & Jugenheimer, 2015). The above add is an example of an ineffective ad. The ad creates an awareness but in an inefficient manner. Not every man wears jeans. Therefore, it is limited to those who wear jeans. One may think that the cancer is only for

Public Health Personal Statement Example | Topics and Well Written Essays - 750 words

Public Health - Personal Statement Example Particularly, our country Iraq is in dire need of help in the field of public health, a need that is exacerbated by the fact that most physicians in Iraq pursue clinical careers and thus, just a few of them work in public health. I therefore intend to pursue a Master of Philosophy (MPhil) course in Public Health. I am particularly requesting for admission for this course since I believe that it will give me an opportunity to fulfill my mission of aiding in the reconstruction and development of my country. My request for a chance to pursue a Master of Philosophy course in Public Health is not based on a passion for a title of a master program graduate, but on my passion to delve into Public Health thus actualizing my career objectives. I have a great interest of being part of the team that will bring the highly needed difference in our country’s health system, with an aim of promoting healthier lives thus enabling people to live their lives to the full. In addition, my interest for this MPhil program is very high and I have a strong will to engage in extensive research aimed at equipping myself with every of the essentials of public health profession – propelled by these, I have been attending relevant lectures, training conferences and courses. My academic background has laid a solid foundation for my enrolment for a Master of Philosophy course in Public Health – as earlier stated; I have started to attend relevant lectures, training courses and conferences. I have also completed various courses on topics such as field epidemiology, health system and administration, in addition to leadership and communications. In the course of my studies, I got immensely equipped with invaluable fundamental knowledge, which will be of great assistance on my enrolment for the MPhil program. In addition, my previous experiences in public health have prepared me for this program: I have been working