The First Atomic Bomb Of The United States - 1249 Words

On December 7, 1941, Japanese forces attacked an American naval base, Pearl Harbor, in Honolulu, Hawaii. Twenty naval vessels and 200 airplanes were destroyed during the attack. 2000 soldiers were killed and 1000 were injured. The following day, December 8, President Franklin Delano Roosevelt asked the United States congress to declare war on Japan. Three days later, after the United States turned its attention to Germany and Italy, the two countries declared war on the United States, which the President and Congress freely agreed to. After two years of continuous fighting in the second World War, America had finally joined (â€Å"Pearl Harbor†). Two years before America even joined World War II, Albert Einstein, a German physicist,†¦show more content†¦All worked in the fear of what might happen if Hitler were to create the atomic bomb before they did. However, by November of 1944, it became quite clear that Germany had never intended to create the bomb in the first place. Einstein and Szilard sent yet another warning to the United States, though this time, for a completely different purpose: to warn President Roosevelt of the dangerous effects that the atomic bomb could have on the post-war world. They thought that the project should be abandoned, and that they should find peaceful ways to use nuclear energy. Many people who had worked on the project began to agree with Einstein and Szilard, and after a poll of these scientists was taken, only fifteen percent favored the use of the bomb against Japan. Nonetheless, work on the atomic bomb continued with insistence (â€Å"The First Atomic Bomb†). The creation of the atomic bomb starts first with a complicated background in physics. When neutron combines with the nucleus of an atom of the isotopes uranium 235 or plutonium-239, it causes the nucleus to split into two fragments. In the process of splitting, a great amount of thermal energy, plus gamma rays and neutrons, are released. The escaping neutrons strike and then divide more of the surrounding uranium nuclei, which then discharge more neutrons that still split more nuclei. This series of rapidly multiplying divisions culminates in a chain

Marketing Plan for Kickstart - 3512 Words

Kickstart Marketing Plan Author: EcD BUS 620: Managerial Marketing Dr. Jan T. March 17, 2013 Introduction This paper presents a marketing plan for Kickstart, a new product launched February 25, 2013 from Mountain Dew and PepsiCo in the United States. PepsiCo is a beverage and snack company worldwide and Mountain Dew’s Kickstart is launching out â€Å"’a new way to do mornings’ with Kickstart, a fruit-flavored caffeinated Mountain Dew beverage† (www.kickstart.com). Kickstart is advertised to present an â€Å"alternative to traditional morning beverages – one that tastes great, includes real fruit juice and has just the right amount of kick to help them start their days (www.kickstart.com). This plan analyzes Kickstart’s 4Ps†¦show more content†¦(McRae, 2013). For Kickstart, these industry trends can be leveraged significantly. Climate Key Trends (PEST) In terms of the PEST Analysis, political factors (Finch, 2012; The Secret Marketer, 2011) suggest that there is little governmental regulations regarding the non-alcoholic beverage industry domestically. There is evidence to suggest that politicians and consumer advocacy groups have asked the U.S. Food and Drug Administration to investigate the safety of the high levels of caffeine in energy drinks for younger people (Choi, 2013) and that other companies are under investigation for these concerns but this does not present a barrier to the marketplace. Economically, soft drinks are not expensive and they are consumed by most everyone. The soft drink industry is not influenced significantly by economic influences. However, the raw materials used to create soft drinks and in juices like sugar, fruits and vitamins may affect production costs and PepsiCo’s costs of production and the profit margin (Finch, 2012). The distribution channel and transportation also affect the price of the product and the commercial tax rates can vary (Finch, 2012). Socially (Finch, 2012), people today are sensitive towards the content of advertisements. Taking this into account, PepsiCo is targeting the next generation of consumers, and they differentiateShow MoreRelatedBreast Cancer : A Unique Non Wired Bra915 Words   |  4 PagesMillie after her research find out that many women felt the same way she did about ordinary bras. For instance, she learned â€Å"that women face a bewildering series of lingerie problems or â€Å"moments† that are hard to solve after surgery and treatment† (Kickstart, Millie). According to their Millie Lingerie Survey, 99% of women immediately tried to replace their entire bra wardrobe after breast surgery but the real problem is that they are having a difficult time finding a suitable bra. 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Social Performance and Social Influence Free Essays

string(110) " tested the effects of groups on motivation, and social loafing has been replicated in most of these studies\." Social Performance and Social Influence Introduction Social performance is the study of how the presence of others affects behavior. At times, the mere presence of others can have a facilitating or motivating effect, improving performance. However, when others are present, people may also become hindered or less motivated. We will write a custom essay sample on Social Performance and Social Influence or any similar topic only for you Order Now This class will explore how one’s perception of others determines one’s response. Hetherington, Anderson, Norton, and Newson (2003) explored how eating behavior is influenced when eating alone, with strangers, or with friends. Would you predict that eating with others has a facilitating effect, increasing food intake, or the opposite effect, decreasing the amount of food eaten? Research on social influence, which refers to how the attitudes and opinions of others influence one’s attitudes and opinions, is one of the greatest contributions of social psychological research in understanding human behavior. This class focuses on two different types of social influence, one that serves to maintain group norms (social control: conformity and obedience) and the other that aims to change group norms (social change by minority influence and innovation). Social psychologist, Dr. Robert Cialdini has researched basic principles that govern how one person may influence another. You will read about these six principles in his 2002 article â€Å"The Science and Practice of Persuasion. † Social Performance Aristotle first called humans social animals. People tend to gather, play, and work in groups. Groups fulfill a variety of functions such as satisfying the need to belong, providing support and intimacy, and assisting in accomplishing tasks that individuals could not accomplish alone, etc. In Chapter 13 of the textbook, groups will be defined as two or more people working together on a task in which the outcome is quantifiable. This discussion will focus on two major areas that have been researched since the end of the 19th century: social facilitation and social loafing. Social Facilitation At first glance, these terms seem to be opposing behaviors: social facilitation refers to the fact that people work harder in groups, whereas social loafing describes their tendency reduce their efforts when in groups. The difference, it appears, is how people view the individuals in their groups–whether they perceive those in the group as being with them us or against them. If group members are against them, they perceive them as competitors, evaluators, or sources of comparison, which is likely to increase or facilitate their efforts. If they are with them, sharing in the demands of the task and evaluation, they are likely to â€Å"loaf† or reduce our efforts. These findings appear counterintuitive. Research on social facilitation began with Triplett (1989) who observed that cyclists pedaled faster, or performed better, when others were present than when performing alone. He argued that the other biker was a stimulus, arousing a competitive instinct in the cyclist. He tested his theory by asking children to wind fishing reels either alone or beside other children. The majority of the children turned the wheel faster when working alongside another child than when reeling alone. Allport (1924) termed this effect social facilitation. Still, it seemed that many disagreed about whether the presence of others increased or decreased performance on tasks. Zajonc (1965) renewed interest in social facilitation, and suggested that the presence of others enhanced a dominant response–which is the most probable response on a given task. If the task is simple and well-learned, the dominant response will be facilitated. For example, if you were a skilled concert pianist, performing in front of others would increase your proficiency on the task; you would play beautifully. Since you are not skilled at this art, being observed by others would no doubt cause anxiety and would result in quite the opposite effect, inhibiting your performance. Zajonc was suggesting that the presence of others increases drive. Others were still arguing that it was the evaluation or the competition associated with others being present that produced the drive. Whether it was mere presence or evaluation apprehension that increased the drive, the drive theory remained the dominant thought of the time. Alternative approaches to social-facilitation effects fall into three classes: The first was the continued thought that the presence of others increases drive by evaluation apprehension. The second thought suggested that the situation places demands on the individual to behave in a particular way; individuals are engaged in self-presentation and self-awareness. The third idea argued that the presence of others affects focus and attention to the task, meaning that the task becomes cognitive. Hence, the controversy over whether it is the mere presence of others or evaluation that causes social facilitation is unresolved. Social Loafing Social facilitation research demonstrates that the presence of others sometimes enhances performance, yet at times reduces it. But, how does working with others affect motivation? Many would argue that groups should energize and motivate. The tendency for individuals to work less hard on a collective task than on an individual task is called social loafing. For example, those group projects at work or school where a few individuals did the majority of the work–social loafing. Research in this area has been conducted in a way that makes individuals believe that they are either working alone or working with others–then measures efforts toward the task. For example, Ringelmann (Kravitz Martin, 1986) had volunteers pull on a rope as hard as they could in groups of varying sizes. Their efforts decreased as group sizes increased. This was explained in two ways: their motivation decreased as groups size increased or maybe the larger groups were not able to coordinate their efforts efficiently. Researchers sought to tease apart these two factors, focusing on motivation. You can imagine that it was difficult to devise methods that lead participants to believe they were either working alone (when they were not) or with others (when they were working alone), which lends to the difficulty of studying social loafing. However, over 100 studies (Steiner, 1972; Griffith, Fichman, Moreland, 1989; Jackson Williams, 1985; Henningsen et al. , 2000) have tested the effects of groups on motivation, and social loafing has been replicated in most of these studies. You read "Social Performance and Social Influence" in category "Papers" Other theories have attempted to explain social loafing. Social impact theory states that when a group is working together, the expectation is that the effort should be diffused across all participants, resulting in diminished effort. Arousal reduction postulates that the presence of others should increase drive only when they are observers and reduce our efforts when they are coworkers. Evaluation potential suggests that social loafing occurs because individual efforts are so difficult to identify during a collective task; one can easily hide in the crowd or may feel they will not be acknowledged for their hard work. Dispensability of effort argues that individuals may feel their efforts are unnecessary or dispensable. The group simply does not need them. An integrative theory: the collective effort model states that individuals will work hard on a task only to the degree to which they believe their efforts will be instrumental in leading to outcomes they value, personally. Hence, the value they place on the task (and their efforts) depends on their personal beliefs, task meaningfulness, favorable interactions with the group, the nature of the rewards, and the extent to which their future goals are impacted by the task. Social loafing can be moderated, or reduced, when individuals’ efforts can be identified or evaluated, when individuals are working on a task they deem as important or of personal relevance, or when individuals are working with cohesive groups or close friends. Individual differences or characteristics also influence who engages in social loafing less because they value collective outcomes. For example, a need for affiliation, a hard work ethic, or high self-monitoring can influence effort. It should be clear that the mere presence of others is arousing. It appears that if others are competitors or evaluators they facilitate motivation to work harder. If individuals see others as a part of themselves, they can hide behind them or their efforts can get lost in the efforts of others. Further research in this area can help us determine how our view of others affects our motivation and performance. Social Influence Processes of Control and Change Social influence is one of the primary research areas in social psychology and refers to the ways in which opinions and attitudes influence the opinions and attitudes of others. Two types of social influence can be identified in groups: influence aimed at maintaining group norms (social control) or changing group norms (social change). The most common form of social control is conformity, where an individual complies with or accepts the group’s views. Since the influence is typically within a context of a group of people influencing an individual, it is referred to as majority influence. Another type of social control is obedience, where individuals obey an authority figure, often against their will. For group norms to change, a small subset of the group must resist the majority view, which is termed minority influence. If minorities never resisted, group opinions would persist, fashions would never change, innovations would not come about, etc. It must be clear that the term majority refers to the larger group of people who hold the normative view and has power over others. Minority groups tend to be small, hold nonnormative positions, and wield very little power. This study textbook is concerned with two influence processes: processes that ensure that others adhere to the group’s position (social control; conformity and obedience) or processes that aim to change the group’s position (social change: innovation and active minorities). Social influence has studied how individuals conform to the majority, often by giving an obvious erroneous response to a question. According to Festinger (1950, 1954), this occurs because there are social pressures for groups to reach consensus, especially when there is a group goal. Individuals seek social approval and seek others to verify their opinions. Deutsch and Gerard (1955) distinguish between normative social influence (conforming to expectations of others) and informational social influence (accepting information from the group as reality). Another view is that people conform over concerns for positive self-evaluations, to have good relationships with others, and to better understand a situation by reducing uncertainty. Social influence also addresses why people comply with acts that clearly cause harm to another. The study of obedience is intimately tied to one social psychologist–Stanley Milgram (1963). His post-WWII research aimed to understand why people willingly engaged in the atrocities perpetrated by the Nazis. People probably preferred to believe these were evil, disturbed men who were intrinsically evil? However, many of them claimed they were not responsible for their behavior. After all, they were simply following orders. In Milgram’s (1963) classic study, he led participants (who were assigned to be â€Å"teachers†) to believe they were administering harmful shocks to the â€Å"learners† each time they made an error on a task. The experimenter (the authority figure) demanded they increase the level of shock for each incorrect response. As shocks increased, the receiver (the learner, who was out of the sight of the teacher) responded with distressed reactions. However, the teacher was encouraged, even demanded, to continue the experiment, even though he believed the learner was experiencing extreme distress. The question was, to what extent normal people would obey the instructions of the authority figure and administer harmful levels of shock to harm another individual. Milgram’s results showed that a full 65% of all participants administered every level of shock, surpassing levels believed to do fatal harm to subjects. Milgram’s findings have been replicated with consistent results. Why did they obey? Milgram offered the following explanations: (a) they had entered into a contract with the experimenter and did not wish to spoil the experiment; (b) they were absorbed in the experiment and lost sight of the implications of their actions; (c) the participants are acting for the experimenter; they may be pushing the buttons, but they are not responsible, the experimenter is. Notice these are all situational explanations; participants were put into a powerful role relationship with the experimenter. However, when the experimenter was not visible, or another participant played the role of the experimenter, obedience rates decreased, but did not fall to zero, indicating the role relationship did not fully account for their obedience. Milgram’s research remains some of the most intriguing and influential in social psychology. Minority Influence Moscovici’s (1976) book Social Influence and Social Change, he argues that minorities can create conflict by offering a different perspective, thereby challenging the dominant or majority view. Moscovici claims that people trying to avoid conflict may dismiss the minority position, and possibly denigrate it. However, when the minority demonstrates commitment to their position, the majority may consider the minority view as a viable alternative. He called this the minority’s behavioral style–meaning the way the message is organized and communicated. By standing up to the majority, the minority demonstrates that it is certain, confident, committed, and not easily persuaded. Researchers have compared majority and minority influence. Conversion theory is the dominant perspective and argues that all forms of influence, whether minority or majority, create conflict that individuals are motivated to reduce. However, people employ different processes depending on whether the conflict is the result of majority influence or minority influence. Comparison process suggests that people focus attention on fitting in, or complying with what others say. Their goal is to identify with the group and comply with the majority position, often times without examining the majority’s arguments in detail. Social comparison can drive majority influence, but cannot motivate minority influence, according to Moscovici (1976), because people desire to disassociate themselves with undesirable groups. Because minority groups tend to be distinctive, they stand out, and this encourages a validation process where some examine the judgments in order to confirm or validate them–to see what it is the minority saw or to understand the minority’s view. This process can lead to increased message processing which results in an attitude change on an indirect, latent, or private level. Convergent-divergent theory is proposed by Nemeth (1986) and simply states that people expect to share the same attitude as the majority and to differ from the minority (the false-consensus heuristic). Stress is the result of realizing that the majority has a different perspective than oneself, especially if one is in the physical presence of the majority. Stress narrows one’s attention and majority influence, and then leads to convergent thinking. Minorities, on the other hand, do not cause high levels of stress, since they hold different views, which allows for less restricted focus of attention and leads to a greater consideration of alternatives that may not have been considered without the influence of the minority view. This results in creative and original solutions. Other theories that integrate minority and majority influence include mathematical models, objective-consensus models, conflict-elaboration theory, context/comparison model, and self-categorization theory. More contemporary models include social-cognitive responses with an emphasis on information-processing such as the elaboration likelihood model and the heuristic systematic model we discussed in an earlier chapter. New research continues to develop. Conclusion This module reviewed social psychological research that has made great contributions to the understanding of human behavior. Early research (e. g. , Triplett, 1898; Zajonc, 1965) led to the beginning of the relatively new field of social psychology. Research investigating social performance–whether performance is improved (social facilitation) or hindered (social loafing) by the presence of others became widely studied as researchers inquired about under what circumstances and what variables determined our response. Supplementary reading by Hetherington (2006) examined the effects of the presence of others on eating behavior. Milgram’s (1963) research on obedience may be some of the most cited research in social psychology. Cialdini’s contributions to the study of social influence (and social psychology in general) have been significant, as well. References Allport , F. (1924). The influence of the group upon association and thought. Journal of Experimental Psychology, 3, 159-182. Cialdini, R. B. , Goldstein, N. J. (2002). The science and practice of persuasion. Cornell Hotel and Restaurant Administration Quarterly,43(2), 40-50. Deutsch, M. Gerard, H. B. (1955). A study of normative and informational social influences upon individual judgment. Journal of Abnormal and Social Psychology, 51, 629-636 Festinger, L. (1950). Informal social communication. Psychological Review, 57, 271-282. Festinger, L. (1954). A theory of social comparison processes. Human Relations, 7, 337-360. Griffith, T. L. , Fichman, M. , Moreland, R. L. (1989). Social loafing and social facilitation: An empirical test of the cognitive-motivational model of performance. Basic and Applied Social Psychology, 10, 253-271. Henningsen, D. D. , Cruz, M. G. Miller, M. L. (2000). Role of social loafing in predeliberation decision making. Group dynamics: Theory, research and practice, 4, 168-175. Hetherington, M. M. , Anderson, A. S. , Norton, G. N. M. , Newson, L. (2006). Situational effects on meal intake: A comparison of eating alone with eating with others. Physiology Behavior, 88, 498-505. Jackson, J. M. , Williams, K. D. (1985). Social loafing on difficult tasks: Working collectively can improve performance. Journal of Personality and Social Psychology, 49, 937-942. Kravitz, D. A. Martin, B. (1986). Ringelmann rediscovered: The original article. Journal of Personality and Social Psychology, 50, 936-941. Milgram, S. (1963). Behavioral study of obedience. Journal of Abnormal and Social Psychology, 67, 371-378. Moscovici, S. (1976). Social influence and social change. London, England: Academic Press. Nemeth, C. (1986). Differential contributions of majority and minority influence. Psychological Review, 93, 23-32. Steiner, I. D. (1972). Group processes and productivity. San Diego, CA: Academic Press. Triplett, H. C. (1989). The dynamogenic factors in peacemaking and competition. American Journal of Psychology, 9, 507-533. Zajonc, R. (1965). Social facilitation. Science, 149, 269-274. How to cite Social Performance and Social Influence, Papers

Food Safety Management System and Validation MyAssignmenthelp.com

Question: Discuss about the Food Safety Management System and Validation. Answer: Introduction The hospitality industry in Australia has experienced some significant changes in the past two decades. With the growing sales in the market, it had contributed sufficiently in the national income of the country. The Australian consumers have also experienced enormous changes in their food habits; therefore, analysts have indicated that more people now tend to dine out. The expenditure on this sector is increasing rapidly (Milios, Drosinos and Zoiopoulos 2014). Therefore, with the increase of the consumers, there is also an urgent need of quality assurance of the food at the same time. It is also defined by the satisfaction of the consumers with the service. This report aims to discuss the audit outcome of the restaurant Cafe Piatto adelaidein Sydney. I have worked in that restaurant for a few months a year ago. Therefore, I have conducted this study on this restaurant. At the end of the report, recommendations have been made. Cafe Piatto Adelaide is an Italian restaurant in the Ebenezer Place, City center. Their kitchen is open twenty four hours a day and serves pasta, pizza, steak, chicken and sea food. The caf is famous for serving great coffee and cakes. The caf offers a relaxed and warm atmosphere for the visitors. There are options for outdoor seating and wheelchair is accessible for the disabled persons. The caf is generally known for sitting with numbers of people with good food in the open space. It has a separate smoking area and bar is available there. The restaurant is also vegetarian friendly. The objective of the audit was to assess the food safety and hygiene standards of the restaurant and whether it is following the rules and regulations carried out the government of Australia. Food safety is very much significant while purchasing the food, as the contaminated food supply can cause due to several issues in the restaurant such as contaminated soil, unsafe water, contaminated utensils and equipments, infected raw meat, infected pests or untreated sewage (Bardi 2017). This check list for this report had included all this hygiene related issues. The first part of the check list had included the hygiene of the equipments and the kitchen room. The check list has included two sections yes or no whether the results are satisfactory. The first part of the check list discussed whether the hygiene of the equipments and the kitchen is up to the mark. The kitchen and equipments were satisfactory; however, the auditors have issues with the cleanliness of the staff. As they need to go different places, they were not as clean as they are expected to be. All the equipments are kept in a clean place and were being clean right after they were being used. The work stations of the chefs in the kitchen were adequately clean and were in a good condition. The kitchen also had the appropriate cleaning chemicals and those were stored in a suitable place. However, it was observed that there were no separate cleaning towels for the employees working in the kitchen. The next section of the check list was the food storage section of the restaurant. T he food storage room was sufficiently pleasing. The deliverables were stored in a suitable place. There are several kinds of foods in the restaurant, some of them were raw food materials, ready to eat foods and other dried food materials, but each of them were stored in a proper place. The freezer was covered. The foods with the high risks were stored properly. The dried food materials were also stored in a suitable place. The freezer was seen to be defrosted on a regular basis. The next sections reviewed the food handling process in the restaurant. The restaurant also ensured that the food materials are handled appropriately. The dishwashers were working properly and the restaurant had separate staffs handling the ready to eat and the other food materials. The foods which were marked to be the high risk ones were mostly prepared in small batches so that there is less wastage. However, the prevention for the chemicals, rust, glass materials were not at all satisfactory. The employees working with the kitchen were also not well aware of the hazards related to food allergies. Regarding personal hygiene of the staffs, it was observed that the hand basins were not that clean and no proper and clean place to keep the hand towels for the staff members. Regarding the paste control, the restaurant had made the entire premises paste proofed. However the insectocutors were not maintained properly and the food materials were not satisfactorily protected from the paste contamination. The restaurant has taken all the precautions for the waste control, the food area is cleaned and properly labeled where the waste foods are being kept. Conclusion After the minute observation in the restaurant the researcher has proposed five recommendations for the restaurant, which may help them in future to keep the premises more clean and serve more quality products to the customers. The recommendations are: As there are no proper hand towels for the employees working in the kitchen, the restaurant management should provide more of those to the employees The hand basin needs to be more clean For the paste control purpose the management needs to order covered containers for keeping the food materials in the freezer, therefore the food materials would not be contaminated by the pastes. As the employees were seen not to be satisfactorily aware regarding the food allergy, there should be adequate training and development sessions. The management should also review the cleaning schedule of the kitchen. Reference List and Bibliography Bardi, J. (2017). Hotel Front Office Management (5th ed.). Milios, K.T., Drosinos, E.H. and Zoiopoulos, P.E., 2014. Food Safety Management System validation and verification in meat industry: Carcass sampling methods for microbiological hygiene criteriaA review.Food Control,43, pp.74-81. Mullan, B., Allom, V., Fayn, K. and Johnston, I., 2014. Building habit strength: A pilot intervention designed to improve food-safety behavior.Food research international,66, pp.274-278. Mullan, B., Allom, V., Sainsbury, K. and Monds, L.A., 2015. Examining the predictive utility of an extended theory of planned behaviour model in the context of specific individual safe food-handling.Appetite,90, pp.91-98. Mullan, B., Wong, C., Todd, J., Davis, E. and Kothe, E.J., 2015. Food hygiene knowledge in adolescents and young adults.British Food Journal,117(1), pp.50-61. Powell, D.A., Erdozain, S., Dodd, C., Costa, R., Morley, K. and Chapman, B.J., 2013. Audits and inspections are never enough: a critique to enhance food safety.Food Control,30(2), pp.686-691. Thompson, C.K., Wang, Q., Bag, S.K., Franklin, N., Shadbolt, C.T., Howard, P., Fearnley, E.J., Quinn, H.E., Sintchenko, V. and Hope, K.G., 2017. Epidemiology and whole genome sequencing of an ongoing point-source Salmonella Agona outbreak associated with sushi consumption in western Sydney, Australia 2015.Epidemiology Infection, pp.1-10. Zwietering, M.H., Jacxsens, L., Membr, J.M., Nauta, M. and Peterz, M., 2016. Relevance of microbial finished product testing in food safety management.Food Control,60, pp.31-43.

Bmw Swot Analysis free essay sample

Logo-BMW’s white-and-blue logo is recognizable worldwide, and recalls the company’s start as an aircraft engine manufacturer. It symbolizes a pilot’s view through a propeller as alternating white and blue segments. †¢Most successful multi-brand premium car manufacturer-BMW has three brands, BMW, MINI, and Rolls-Royce. They delivered 141,952 BMW, MINI and Rolls-Royce automobiles in 2007 and sales increased by 7. 4% from the previous year. †¢Super luxury Rolls Royce car-The Rolls-Royce phantom holds the number one position in the super-luxury car segment. The Phantom was launched in 1993, and the final assembly, as well as all-wood and leatherwork are custom made for each customers individual specifications. The plant where they are produced, the Goodwood plant in England, contains only two robots to paint the space frame body; all other work is done by hand, in keeping with the Rolls-Royce tradition. †¢Spends one of the highest revenues on RD-BMW Group employs about 8,000 people worldwide within the research development (RD) network and has invested millions of dollars over the years. We will write a custom essay sample on Bmw Swot Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They employ engineers, designers, model builders, computer experts, and scientists of various disciplines FIZ co-ordinates and optimize research activities across the group to create the BMW cars of the future. †¢Brand-BMW ranked in the top 20 most recognized global brands. BMW is now the only multi-brand automaker that utilizes a pure, premium brand strategy. The objective behind this strategy is to generate higher income per vehicle on the basis of products with a high intrinsic value and a strong brand image. Their brand ranked number 15 in 2006. Longevity-Bavarian Motor Works (BMW) was formed in 1916 after two small aircraft engine manufacturers merged. In 1923, BMW began to build motorcycles, then its first car in 1928. †¢Driving School-Many manufacturers have associations with driving schools; BMW runs its own. The BMW Performance Center, adjacent to the BMW Manufacturing facility in Spartanburg, attracts owners and prospects from around the country for an ultimate br and experience. †¢Sales-BMW is one among the leading players in the premium cars segment. It achieved a record sales volume of 1,373,970 units in 2006. BMW is ranked among the ten largest car producers globally. Awards/Recognition-Reflecting BMWs commitment to developing quality and innovative products, the company has been honored with several awards in the past. For example, BMW was presented with the Design Award of the Federal Republic of Germany in February 2006 for the BMW 6 Series Coupe and Convertible models. Presented by the German Design Council, the award was the highest official German design award. Following this, the MINI model of the company won the Golden Steering Wheel 2006 award in seven out of 15 categories, ten days ahead of its official market launch in November 2006. Formula 1-BMW won its first Formula 1 championship in 1983 using a four cylinder, 1. 5-liter production based engine. Of course it was turbocharged and could develop well over 1,000 horsepower, some say over 1,500 for short periods of time. BMW continues to field a Formula 1 team because it provides the ultimate in competition and thus the ultimate in learning for BMW. †¢Excellence through quality innovation-BMW Group’s success is its strategic focus on developing customer-friendly innovations, coupled with an approach to innovations management that is unique within the motor industry Customize your own car-BMW has the option of seeing a sample of the car you’d like by selecting different options such as the color of interior design and exterior design, the wheels, the model etc. †¢Intelligent processes-the COSP(Customer oriented sales and production process) bases production on the customer’s customized version and not by company standards. They employ 70,000 workers in 23 different locations to build the customized cars. A customer can change or alter the options and style of the car right before it goes into production. †¢Environment-friendly-BMW considers environmental and recycling requirements. They use recycled products to build cars. They have environmental standards for all the plants throughout the world. They build cars that lower the amount of fuel consumption. †¢Superior technology and development of new products BMW is doing this is by developing a hybrid engine as part of a global alliance. The aim of this development is known as a â€Å"two-mode† hybrid vehicle, combining a combustion engine with two electronic engines. This design is aimed towards improving the performance, fuel consumption, emissions and range of conventional hybrid vehicles. The primary goal of modern hybrid systems is to save fuel. †¢Commitment to customers BMWs’ main goal is to focus on getting the product to the customer as quickly as possible. BMW has a program known as the â€Å"Customer oriented sales and production process. † This way, the customer is able to make any last minute changes to the equipment and accessories they’ve ordered shortly before the vehicle goes to assembly-without delaying the date of delivery. †¢Design Work design process of building vehicles is done by California Innovation Triangle. This state of the art firm uses computers to help aid the process of design. The highlight of this facility is what the industry has begun to call â€Å"the model plate. † The model plate is a measurement system that transfers the contours of the object being scanned to computers where a 3D model is produced. The designers can then go in and make changes to the object through the computer in order to make the part as suitable for its intended use as possible. What makes this machine so rare is the size of object that can be scanned. The model plate can scan very large object, up to the size of an omnibus. With the use of this technology BMW and California Innovation Triangle are able to layout and design entire vehicles piece by piece. †¢Involvement in community South Africa serves as good example of BMW’s social commitment. BMW works to bring change from within by enacting equality in the workface, and investing not only in the business, but also in education, healthcare and recreational facilities for employees. The factory at Rosslyn, near Pretoria, evolved from a CKD facility to serve the old South Africa, into a sophisticated facility that is now part of BMW’s international production-distribution network. This risk BMW took provided South Africa the ability to export. And in 2002, the South African factory captured the J. D. Power and Associates gold award for initial production quality. †¢Environmental commitment BMW factories meet the demanding ISO 14001 environmental standards worldwide. This is not only true for the oldest BMW factory in the city of Munich and at 10 year old American plant in Spartanburg, South Carolina, but also with new factories in emerging and less regulated markets like Thailand and Russia. Excellence through quality innovation-BMW Group’s success is its strategic focus on developing customer-friendly innovations, coupled with an approach to innovations management that is unique within the motor industry. From features like the twin-flat motorcycle engine, V-shaped overhead valves, and hemispherical combustion chambers introduced on the classics of the 1920s and 30s, to modern technology including ABS brakes, Xenon lights, smart airbags, the head protection system, Valvetronic and iDrive, BMW constantly reinforces its credibility as a premium manufacturer Management-Chief executive, Norbert Reithofer, who took office on September 1, will be seeking to build on the Bavarians’ global momentum. Reithofer has a brilliant track record as head of production, such as combining lean manufacturing and Japanese-like continual improvement with benchmark flexibility for a premium automaker which gives BMW a big cost advantage over leading competition and making it tough for competitors like Mercedes to gain any ground. †¢Young customer base-With the Mini and series 3, BMW has a significant dvantage of gaining younger and first time purchasers over other luxury brands. The youth market is critically important because if a young buyer chooses a particular brand for a first car, he or she is more than likely to buy others with the same name plate as they mature and move up in the market. Even though buyers in the 16-35 age category only accounted for a small percentage of overall sales it is important to gain there sales because as the old marketing principle goes it is easier to keep a customer than to gain new ones. WEAKNESSES †¢New Models-Is it really worth developing new models? It entails expenses along with shipping prices. Each day BMW is striving to produce and develop new cars to satisfy the customers. In the long run, who actually knows if these cars are going to be a big hit. The company might actually be wasting their time and money in producing a model that will not be worthwhile. When developing and producing cars it is important to decipher whether or not the car will become one that is popular on the market. †¢BMW’s heavy cost German base. -More and more competitors are shifting product development activities to lower cost countries. BMW could be forced to negotiate a way to maintain cost competitiveness and its reputation for German engineering excellence made in different countries. †¢Price-Another weakness of the BMW industry is getting the customers to buy these cars. Yes, the hybrid vehicle will save you fuel, but it will be so expensive that it might be hard trying to find customers to buy them at such a high price. Another reason the price of the vehicle is so high is because they are shipped across the United States and also come from a factory in Germany. The expenses of the vehicles and the shipping rate are two key weaknesses that many companies must work with. †¢Motorcycle Sales-The European market accounts for more than 60% of BMWs motorcycle sales on an average. The group is heavily dependent on this region with Germany being one of the largest markets for its motorcycles business. With the demand in Germany being highly inconsistent in the past six years, this high dependence on a particular region can have an adverse effect on the companys sales, during periods of demand stagnation in the region. For example, BMWs motorcycle sales in Germany declined by 9. % to 24,064 units in 2005, which further declined to 23,617 units in 2006. †¢Corporate image-too serious ad tradition-bound. †¢Hybrid Prices-These types of cars will save you a lot of money on fuel, but the problem BMW is having trouble with is pricing the hybrids. It would be hard for BMW to find customers that would buy the hybrids at a high cost. †¢Ship ment Cost-Most of the cars are shipped from Germany to the United States. The shipping cost would affect the price of the car. This is one the expenses that the BMW company’s would have to deal with in pricing their vehicles for the customers satisfaction. Online Strategies-BMW is not winning the â€Å"information war† in the market place about its own customers, their attitudes, complaints, wishes, etc. BMW is not operating in a manner, which acts to â€Å"include† its customers including their meeting and information sharing sources. Existing online efforts do not meet consumer needs. There is a lack of â€Å"human intelligence† and an over-reliance on visual marketing in BMW’s on-line strategies. †¢Dealer Networks-BMW’s dealer network is in the midst of great change. Overall basic product margins are down while business infrastructure requirements are up. Many dealers do not feel that the field reps are there to help them build their business but rather just to comment arbitrarily and deliver business change requirements from BMW headquarters. There is a problem with two way information flow in the distributor-dealer relationship. Dealers feel that they are not being listened to and are also not being serviced in critical areas of their business by BMWNA staff. †¢Management-Dealers want to be able to discuss key elements of their business given their limited capital resources. Given the size and nature of he motorcycle market many dealers feel that BMW’s current policies are overly restrictive to the healthy development of their business and that BMWNA should operate in a more flexible manner which could be seen as co-development of a dealer’s franchise not just top-down management by memo. †¢Changing Consumer Environments-Also, as it appears that BMW’s dealer strategy is to move to larger centralized â €˜corporate style’ stores, many of the smaller ‘mom and pop’ dealerships that historically or currently serve a key segment of the BMW owners/riders are being alienated and/or eliminated. By following this policy of upgrade or be eliminated BMW is removing both the habitat in which the consumers live as well as the knowledge base and support structure from which they engage in BMW oriented motorcycle commerce. OPPORTUNITIES †¢India-The Company has been launching several new initiatives and has been widening its product base since 2001. The company expects ample growth opportunities in India, and it is keen on expanding its bases in these countries. †¢The expansion of the euro. -In May 2004 more countries adopted the euro making it the world’s biggest trading block. This offers ample opportunities for BMW to leverage its strong European position in the premium car segment to gather more market share across new and expanding markets. †¢A Chinese luxury car market-Rigorous attempt to get into the Chinese luxury car market signifies an increase in the earnings of the company over the coming years. China already ranks as the third largest market for BMW’s 7 Series luxury limousines. BMW predicts that vigorous growth will place China among the company’s seven largest markets in a few more years. †¢Diesel Power-BMW foresees an immense opportunity in the diesel-powered cars segment. Tourism-the Zentrum building is located in South Carolina. This gives tourists the opportunity to take a look at the history of BMW, also at the cars, the speed and innovation free of charge. It is the only BMW museum in the United States. It is also located next to the only BMW manufacturing plant in the United States. BMW should take a look into bu ilding more museums throughout the world. †¢Expansion-although BMW is very successful they should think about expanding their manufacturing plants throughout the United States and other countries. They only have one location in the United States which is in South Carolina. †¢Have the best and most current technology-It is important for BMW to have the best research and development staff where they can keep the company up-to-date with technology. With the latest technology and supplies, BMW can create the best cars the fastest and most efficient way possible. †¢Broaden information sharing -BMW should broaden information sharing amongst their dealers, distributors, and factory. This will improve product repair knowledge resulting in improved customer service and satisfaction. Improve and run their business based on their business plan-Improving the capabilities of dealers to sell more BMW products in the marketplace through refinement of their business plan †¢Utilize the Internet more-Multiply the value of the ‘human capital’ in the BMW network by â€Å"e-knowledge† and â€Å"e-training. † †¢Better training of their salespeople-Deve lopment and implementation of business practices that harness the best of each individual dealer and make their unique market position/skills a valuable part of the entire network. Partnering with Sirius Radio-In 2005, BMW partnered with Sirius Satellite Radio to promote its new 3-serious car for 44 days. BMW used Sirius to promote its new car because the radio station had 1. 24 million subscribers and still growing. On the final day of promotion it broadcasted a live concert with various artists. †¢Acquiring Volvo-The chairman of BMW, Dr. Norbert Reithofer, is plan on expanding the business with a fourth brand name, Volvo. Although sales of Volvo has been slow in the North American and Europe, its brand name focuses mainly on safety and its fashion appeal is not attractive to the eye. BMW could help out by acquiring the company to make it a more global brand, also in the Asian Market. †¢Apple iPhone-The new Apple iPhone is one of the next best things of phones. It is a touch screen phone with a built in iPod. This would give BMW the opportunity to integrate the iPhone into their cars. †¢China market-An opportunity for BMW is the increase in the luxury automobile market in china. The most significant growth of the luxury market can be attributed to Jiangsu province which has created an 84 percent increase. Next to Jiangsu is Guangdong, making 79 percent recorded growth in the market. On the other hand, Zhejiang province also bagged a 54 percent increase. THREATS †¢Demand Patterns-BMW operates in an industry that is prone to cyclical demand patterns due to consumer wants and needs. †¢Currency-Any unfavorable trend in Euro valuation against major currencies can hurt BMWs performance. †¢Fuel Efficiency-While BMW continues to work on high performance, clean and efficient gasoline engines, the company is also committed to a green-house-gas- free hydrogen powered vehicle as a long-term strategy. At this time we have an active development program that will enable us still to bring to market a full size automobile, propelled with hydrogen, before the end of the decade. †¢The continuing decline of the dollar against the euro-This threatens to undercut BMW’s top-line thereby tempering its profitability. The euro to one-dollar ratio has dropped from 0. 702626 euros to 0. 690376 euros from October to November. †¢The rising price of raw materials -Materials such as steel threaten to offset the company’s earnings. BMW continues to face the rising cost of raw materials as the key challenge to maintain and improve their growth performance. The annual average market price of aluminum, copper and plastic rose by 34%, 76% and 13%, respectively, in 2006. Likewise, the price of industrial raw materials also increased by more than 30% in 2006. †¢Rising gas prices – with a weak U. S. market, steadily rising gas prices and gaining popularity in non-luxury vehicles there is the temptation to move down market. Bmw Swot Analysis free essay sample The Phantom was launched in 1993, and the final assembly, as well as all-wood and leatherwork are custom made for each customers individual specifications. The plant where they are produced, the Goodwood plant in England, contains only two robots to paint the space frame body; all other work is done by hand, in keeping with the Rolls-Royce tradition. †¢Spends one of the highest revenues on RD-BMW Group employs about 8,000 people worldwide within the research development (RD) network and has invested millions of dollars over the years. They employ engineers, designers, model builders, computer experts, and scientists of various disciplines FIZ co-ordinates and optimize research activities across the group to create the BMW cars of the future. †¢Brand-BMW ranked in the top 20 most recognized global brands. BMW is now the only multi-brand automaker that utilizes a pure, premium brand strategy. The objective behind this strategy is to generate higher income per vehicle on the basis of products with a high intrinsic value and a strong brand image. We will write a custom essay sample on Bmw Swot Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Their brand ranked number 15 in 2006. Longevity-Bavarian Motor Works (BMW) was formed in 1916 after two small aircraft engine manufacturers merged. In 1923, BMW began to build motorcycles, then its first car in 1928. †¢ Driving School-Many manufacturers have associations with driving schools; BMW runs its own. The BMW Performance Center, adjacent to the BMW Manufacturing facility in Spartanburg, attracts owners and prospects from around the country for an ultimate brand experience. †¢Sales-BMW is one among the leading players in the premium cars segment. It achieved a record sales volume of 1,373,970 units in 2006. BMW is ranked among the ten largest car producers globally. Awards/Recognition-Reflecting BMWs commitment to developing quality and innovative products, the company has been honored with several awards in the past. For example, BMW was presented with the Design Award of the Federal Republic of Germany in February 2006 for the BMW 6 Series Coupe and Convertible models. Presented by the German Design Council, the award was the highest official German design award. Following this, the MINI model of the company won the Golden Steering Wheel 2006 award in seven out of 15 categories, ten d ays ahead of its official market launch in November 2006. Formula 1-BMW won its first Formula 1 championship in 1983 using a four cylinder, 1. 5-liter production based engine. Of course it was turbocharged and could develop well over 1,000 horsepower, some say over 1,500 for short periods of time. BMW continues to field a Formula 1 team because it provides the ultimate in competition and thus the ultimate in learning for BMW. †¢Excellence through quality innovation-BMW Group’s success is its strategic focus on developing customer-friendly innovations, coupled with an approach to innovations management that is unique within the motor industry Customize your own car-BMW has the option of seeing a sample of the car you’d like by selecting different options such as the color of interior design and exterior design, the wheels, the model etc. †¢Intelligent processes-the COSP(Customer oriented sales and production process) bases production on the customer’s customized version and not by company standards. They employ 70,000 workers in 23 different locations to build the customized cars. A customer can change or alter the options and style of the car right before it goes into production. †¢Environment-friendly-BMW considers environmental and recycl ing requirements. They use recycled products to build cars. They have environmental standards for all the plants throughout the world. They build cars that lower the amount of fuel consumption. †¢Superior technology and development of new products BMW is doing this is by developing a hybrid engine as part of a global alliance. The aim of this development is known as a â€Å"two-mode† hybrid vehicle, combining a combustion engine with two electronic engines. This design is aimed towards improving the performance, fuel consumption, emissions and range of conventional hybrid vehicles. The primary goal of modern hybrid systems is to save fuel. †¢Commitment to customers BMWs’ main goal is to focus on getting the product to the customer as quickly as possible. BMW has a program known as the â€Å"Customer oriented sales and production process. † This way, the customer is able to make any last minute changes to the equipment and accessories they’ve ordered shortly before the vehicle goes to assembly-without delaying the date of delivery. †¢Design Work design process of building vehicles is done by California Innovation Triangle. This state of the art firm uses computers to help aid the process of design. The highlight of this facility is what the industry has begun to call â€Å"the model plate. † The model plate is a measurement system that transfers the contours of the object being scanned to computers where a 3D model is produced. The designers can then go in and make changes to the object through the computer in order to make the part as suitable for its intended use as possible. What makes this machine so rare is the size of object that can be scanned. The model plate can scan very large object, up to the size of an omnibus. With the use of this technology BMW and California Innovation Triangle are able to layout and design entire vehicles piece by piece. †¢Involvement in community South Africa serves as good example of BMW’s social commitment. BMW works to bring change from within by enacting equality in the workface, and investing not only in the business, but also in education, healthcare and recreational facilities for employees. The factory at Rosslyn, near Pretoria, evolved from a CKD facility to serve the old South Africa, into a sophisticated facility that is now part of BMW’s international production-distribution network.

Using the Spanish Verb Salir

Using the Spanish Verb Salir Although salir is a very common verb that means to leave in the sense of to depart or to go out, it also has a variety of other meanings that may not immediately be obvious. Fast Facts Salir is a common verb that most often means to leave or to exit.In some contexts, salir can have other meanings that generally refer to the change in status, appearance, or location of someone or something as the result of an action.Salir is conjugated irregularly. Salir Meaning 'To Leave' Here are some examples of sentences with salirs most common meaning: Los Cubs salieron de Los ngeles con una victoria. (The Cubs left Los Angeles with a victory.) ¿Cundo saliste por primera vez de tu casa con tu bebà ©? (When did you leave home for the first time with your baby?)Mi avià ³n sale a las nueve con destino a Tijuana. (My plane leaves at 9 for Tijuana.)Voy a salir a comprar leche. (Im going out to buy milk.)Propongo que salgamos a la calle a celebrar el campeonato. (I suggest we go out to the street to celebrate the championship.)Saldrà © muy motivado pero sà © que no ser fcil. (I will leave very motivated, but I know it wont be easy.) Salir With Other Meanings Here are some other meanings of salir with sample sentences: to turn out: Me salià ³ bien la prueba. (The quiz turned out well for me.) Salà ­ enoja en la foto. (I turned out looking angry in the photo.)to appear (often said of a bodily condition): Me sale pus de los pendientes. (Im getting pus from my earrings.) Si lo tocas te saldr urticaria. (If you touch it youll break out in hives.)to rise (said of astronomical bodies): El sol sale hoy a las 7:12. (The sun rises today at 7:12.)to be published or disseminated: Estaba viendo el televisor cuando salià ³ las noticias de lo que habà ­a pasado en Nueva York. (I was watching the television when they told the news of what had happened in New York.) El libro salià ³ a la venta en los primeros dà ­as de noviembre. (The book went on sale in the first days of November.) In a negative form with an indirect object, salir can indicate the inability to accomplish something: No le salià ³ como esperaba. (It didnt turn out as he hoped.) No me sale este problemita de distancia entre 2 puntos. (I cant figure out this simple problem about the distance between two points.) In the reflexive form, salirse sometimes refers to some type of overflowing or leak: Pese a que hace seis meses se crearon las nuevas canalizaciones, el agua se salà ­a inundando las calles. (Despite it being six months since the new pipes were installed, the water leaked, flooding the streets.) The phrase salirse con la suya usually means to get ones way: Chvez se salià ³ con la suya y Coca-Cola retirà ³ el producto de la venta. (Chavez got his way and Coca-Cola took the product off the market.) Salir can also be a part of some common phrases: salir con (to go out with) - Teresa sale con Josà ©. (Teresa is going out with Jose.)salir de (to come from) - La leche es un alimento que sale de las vacas. (Milk is a food that comes from cows. Salir de more commonly means to leave or to exit.)salir caro (to be expensive): Sale muy caro deportar indocumentados. (It is very costly to deport undocumented people.) As always with words that have more than one meaning, pay attention to context in order to determine what is meant. Related Words La salida is a common noun with meanings related to those of salir. They include an exit or way out, the solution to a problem, a departure, the rising of the sun (or other astronomical body) and various kinds of output. The adjective salido can refer to something that is bulging or protruding. It can also refer to an animal in heat (or the human equivalent). The adjective saliente can refer to someone or something thats important or prominent, or to a politician who is leaving office. Conjugation of Salir Salir is often regular, but it adds a g to the stem in some forms and also modifies the ending in the indicative future and conditional tenses. Here are the irregular forms: Present indicative: yo salgo Future indicative: yo saldrà ©, tà º saldrs, à ©l/ella/usted saldr, nosotros/nosotras saldrà ­amos, vosotros/nosotras saldrà ©is, ellos/ellas/ustedes saldrn Conditional: yo saldrà ­a, tà º saldrà ­as, à ©l/ella/usted saldrà ­a, nosotros/nosotras saldrà ­amos, vosotros/nosotras saldrà ­ais, ellos/ellas/ustedes saldrà ­n Present subjunctive: yo salga, tà º salgas, à ©l/ella/usted salga, nosotros/nosotras salgamos, vosotros/nosotras salgis, ellos/ellas/ustedes salgan Affirmative imperative: sal tà º, salga usted, salgamos nosotros/nosotras, salgan ustedes Negative imperative: no salgas tà º, no salga usted, no salgamos nosotros/nosotras, no salgis vosotros/vosotras, no salgan ustedes.

With reference to your own research, do you think that the ability of Essay - 3

With reference to your own research, do you think that the ability of a business to act successfully in a socially responsible manner is mainly determined by the products it produces - Essay Example Companies that value defined corporate social and ethical behaviors tend to do better and gain more profits than those that neglect such responsibilities. In the past, many business organizations did not consider it necessary to take care of their workers, community, and other stakeholders as long as they were making profits and growing. However, recent years have witnessed businesses starting acting socially responsible. The increased competition brought about by technological development and other factors cannot allow a company to neglect its social responsibilities. The nature of products that a business produces determines to some extent the degree of corporate social responsibility that a firm upholds. The views of stakeholders and customers on a particular product, as well as its demand, will significantly determine the extent to which a firm acts successfully responsible. For instance, products such as petrol and tobacco may not be friendly to the society in some ways. The companies that produce such products thus always combat their adverse influence on the society. The British Petroleum (BP) Company oil products inherently harm the environment and hence the society, despite the company upholding various social responsibilities. The company failed to act environmentally responsible in a successful way when almost 210 million gallons of oil spilled into the Gulf of Mexico. The failure of the enterprise to act socially responsible was mainly due to the nature of the products it produces. Extraction, purification, transportation and storage of oil call for complex and delicate procedures to reduce chances of adverse environmental effects. Customers who buy petroleum products from BP do not concern themselves with the environment since they are buying products that possess negative externalities. Consequently, it reduces

Managing Diversity and Equality Assignment Example | Topics and Well Written Essays - 4500 words

Managing Diversity and Equality - Assignment Example While conflicts and tensions may occur that managers must deal with, cultural differences may also be a strength if dealt with correctly. Diversity may be seen as an active policy rather than the passive acceptance inculcated by equality. A PESTLE Analysis, which considers the external factors working on an organization, will be useful in examining how managers can overcome cultural problems and promote diversity. . PESTLE stands for the following: While superficially it might seem the first three elements of the analysis, (Political, Economic and Sociological), might seem to be the most applicable to a discussion of culture within the workplace, the others are as well. PESTLE has been used by many companies to examine both the internal and external factors that will influence both present and future business. It is a way of viewing complex situations through the prism of a strong model that can both provide a rational framework for the examination of complex issues and also provide a foundation for possible alleviation of the problems discovered. Thus the problem of "culture" is one that is posed for nearly all managers in all businesses, but especially within increasingly diverse environments such as are found in Europe. First of all, what does "culture" mean The dictionary defines it in the following manner: What does such an esoteric subject have to do with the or... Culture. 1. The behavior patterns, arts, beliefs, institutions and all other products of human work and thought, especially as expressed in a particular time or community. (American, 2004) What does such an esoteric subject have to do with the ordinary business environment one might ask Basically, culture is all the beliefs, biases, likes, dislikes and general attitude towards life that an employee brings into the workplace. If all these were homogenous within each company then culture could be ignored as it would be shared and unified. Problems arise when a culture is not shared, specifically when a particular manner, way of speaking or belief conflicts with another. On a most basic level one might deal with the problem with hand gestures. In England the gesture of putting the second and third fingers up to someone is regarded as an insult, whereas in the United States this is just a way of simply stating "two". An American who is not aware of the meaning of this sign in Britain will be surely at a disadvantage if she starts negotiating by saying that she will pay 2,000,000 for something with what she regarded as a harmless gesture. Similarly, an English businessman visiting America who does not know that this gesture is quite harmless in that country will be at a disadvantage. This is an extreme, but actually quite common example of how cultural problems can stem from communication problems. The manager dealing with this situation needs to communicate the differences in culture between the two parties involved, and hopefully resolve it in an amicable manner. Best of all would be to communicate the various cultural differences that might arise before they occur. Pre-warned is

Philosphy Term Paper Example | Topics and Well Written Essays - 1750 words

Philosphy - Term Paper Example Euthanasia is considered here as a moral evil, and should not be permitted by law, even in the cases specified in the standard permission. Euthanasia or assisted suicide can be any action aimed at putting an end to life of any person, to meet his/her own accord, and executed by a disinterested person. The term â€Å"euthanasia† was first coined by Francis Bacon in the 17th century for the definition of â€Å"easy death†, and in the 19th century it has come to mean â€Å"to kill someone out of pity.† This is a question of premeditated murder in order to alleviate unnecessary suffering. In this case, there is no more ambiguous word than â€Å"euthanasia.† The very idea of euthanasia was born a long time ago. But from the time of Hippocrates to the present day traditional medical ethics includes a ban: â€Å"I will not give a lethal drug to anyone if I am asked, nor will I advise such a plan†¦Ã¢â‚¬  (The Hippocratic Oath) More recently, however, doctor s seem increasingly ready to come to this practice, at least when the patient himself asks about death. How this tendency should be considered? Is it a release from outdated restrictions or a certain permissiveness, which is both wrong from a moral point of view, and dangerous in practice? Literally, the term â€Å"euthanasia† is translated as a â€Å"good death† but the term has come to signify not so much â€Å"good† death itself, as its infliction. â€Å"Euthanasia† can be defined as â€Å"the killing of another person for his alleged good† with his consent (voluntary euthanasia), or without consent or even against the will of this person (â€Å"involuntary† and â€Å"forced† euthanasia). â€Å"Killing† means an act or admission of action, chosen with the aim of depriving a person of life, i.e., irrespective of whether direct or indirect impact. Here there is some terminological confusion (in the opinion of some researchers, deliberately provoked by supporters of euthanasia) which occurred under the influence of various kinds of statements concerning understanding of this term, putting on the same level â€Å"letting die† (negative or passive euthanasia) and â€Å"assisting to die† (active or real euthanasia). This confusion is not harmless; it is maintained deliberately in order to bring doctors and public opinion to a false dilemma: either you are humane and able to sympathize with your neighbor, and thus have to step over the forbidden (cause death); or you put the abstract dogma above simple human sympathy, and thus will not stop even before going to prolong the needless suffering which you yourself would not have survived (Keown, 2002, pp. 9-15). In which case we can speak of assisted suicide or euthanasia? Assisted suicide means only intentional murder. In one case, the life of a hopelessly terminally ill person is taken away, in order to save him/her from unnecessary suffering â₠¬â€œ either through direct intervention (e.g., injection of barbiturates), or leaving a person to die by stopping to feed the patient. In another case, the life of a newborn child with severe physical disabilities is taken, when the child is directly killed or condemned to certain death, e.g., by stopping the supply of food and basic treatment only in order not to inflict new pain to his/her parents. Hence, euthanasia or assisted suicide is itself put on the level of intentions: the term euthanasia is used only when there is an intention to take the life of the person or to speed up

Metodologi atau kaedah

Metodologi atau kaedah Pengenalan Metodologi atau kaedah yang digunakan dalam sesebuah kajian merupakan suatu bentuk kawalan dalam memperolehi data dan maklumat supaya mampu menjawab objektif-objektif yang digariskan dalam kajian yang dijalankan ini. Untuk lebih jelasnya, bab ini akan menjelaskan kaedah yang digunakan dalam kajian stres dalam kalangan pelajar sekolah menengah persekolahan satu sesi di daerah Nebong Tebal. Secara khususnya bab ini menerangkan metodologi kajian yang meliputi reka bentuk kajian, populasi kajian, sampel kajian, persampelan, instrumen kajian, kesahan kebolehpercayaan, kajian rintis dan penganalisisan data. Reka Bentuk Kajian Menurut Sulaiman Masri (2003), reka bentuk penyelidikan ialah perancangan yang menentukan cara penyelidikan yang dijalankan untuk menemukan jawapan kepada permasalahan penyelidikan yang telah ditetapkan pada bab I. Dalam kajian ini, pengkaji menggunakan kaedah kuantitatif yang dijalankan secara tinjauan (survey) terhadap responden kajian yang terlibat. Lokasi Kajian Lokasi kajian ini terhad kepada sebuah sekolah menengah satu sesi yang terlelak di daerah Nibong Tebal. Populasi dan Sampel Kajian Populasi kajian ini adalah terdiri daripada pelajar tingkatan 2 di sebuah sekolah menengah satu sesi yang terletak di Daerah Nebong Tebal. Pemilihan pelajar tingkatan 2 ini adalah kerana mereka tidak terlibat dengan peperiksaan awam yang boleh mengganggu mereka. Seramai 60 orang yang terdiri daripada 30 orang lelaki dan 30 orang perempuan dari sekolah satu sesi tersebut telah dipilih mengikut prosedur persampelan rawak. Menurut Chua Yan Piaw (2006), prosedur persampelan rawak mudah digunakan untuk memastikan setiap unit atau subjek dalam populasi mempunyai peluang yang sama untuk dipilih sebagai responden kajian. Instrumen Kajian Menurut Fraenkel dan Wallen (2007) The term instrumentation refers to the entire process of collecting data in a research investigation. (Hlm : 144) Instrumen yang digunakan dalam kajian ini terdiri daripada satu set soal selidik yang dibahagikan kepada dua bahagian, iaitu bahagian A (5 items) : yang berkaitan dengan Demografi responden. Bahagian ini terdiri daripada jantina, jarak ke sekolah, pergi ke sekolah, skor awal tahun dan skor akhir tahun. Bahagian B mempunyai 25 items yang berkaitan tentang tekanan pelajar tentang persekolahn satu sesi dan kesan yang dialami oleh pelajar akibat persekolahan satu sesi. Skala pengukuran yang digunakan dalam bahagian B adalah jenis likert yang terdiri daripada lima skor utama seperti berikut : 1 = Amat tidak setuju. 2 = Tidak setuju. 3 = Kurang setuju 4 = Setuju. 5 = Amat Setuju. Kajian Rintis Kajian rintis (pilot study) merupakan kajian sejarah kecil-kecilan yang dilaksanakan sebelum kajian sebenar dilakukan (Chua Yan Piaw, 2006). Dalam kajian ini, pengkaji menjalankan kajian rintis yang bertujuan untuk mendapatkan maklumat awal berhubung kesahan dan keboleh percayaan instrumen yang dibina. Item-item ini dalam soal selidik telah diuji bagi memastikan sama ada terdapat kekeliruan, kesukaran menjawab, ketidak jelasan, salah faham, dan lain-lain interpretasi yang tidak jelas. Sampel yang terlibat dalam ujian ini terdiri daripada 60 responden di sebuah sekolah yang berhampiran dengan sekolah kajian. Hasil kajian rintis ini mendapati bahawa semua item dalam bahagian B (Faktor stress dan beban belajar) yang berunsur positif perlu digugurkan dan digantikan dengan item yang lebih sesuai mengikut objektif kajian ini. Kesahan dan Kebolehpercayaan Kajian rintis (pilot study) juga telah digunakan untuk menguji kesahan soalan kajian. Borang soal selidik telah dianalisis bagi melihat darjah kebolehpercayaan (cronbach alpha). Ujian kebolehpercayaan (reliability test) dilakukan terhadap soalan yang berkaitan dengan faktor stres, kesan stres dan beban belajar kepada kesihatan diri dan kehidupan dalam keluarga. Kepentingan ujian ini adalah untuk mengetahui tentang item soal selidik yang disediakan mempunyai kebolehpercayaan yang tinggi. Kesesuaian soalan telah dinilai dari segi kefahaman pelajar terhadap tatabahasa, kandungan dan masa yang diambil untuk menjawab semua soal selidik tersebut. Menurut Mohd Majid Konting (2004), pekali kebolehpercayaan yang lebih daripada 0.60 sering digunakan. Oleh itu, nilai alpha yang digunakan untuk ujian kebolehpercayaan ini ialah 0.60. Hasil kajian ini mendapati bahawa soalan faktor stres, kesan stres dan beban belajar kepada kesihatan diri dan kehidupan dalam keluarga mempunyai kebolehpercayaan yang tinggi. Jadual 3.1 di bawah menunjukkan hasil yang diperolehi daripada ujian kebolehpercayaan yang dilakukan. Jadual 3.1 : Nilai alpha ujian kebolehpercayaan (reliability test) faktor diri dan latar belakang kehidupan dalam keluarga. Stres yang disebabkan oleh faktor diri, interpersonal, dan organisasi adalah sebagai berikut : Analisis Data Pengkaji menganalisis data dengan menggunakan statistik deskriptif bagi menjawab soalan-soalan kajian. Data daripada borang soal selidik akan dianalisis menggunakan program SPSS for windows version 15.0 untuk mendapatkan kekerapan (frekuensi) dan peratusan bagi setiap soalan kajian. Data kajian diwakilkan dalam bentuk jadual dan rajah serta dibuat tafsiran umum. Manakala analisis data dibuat dengan membandingkan peratusan tertinggi dan terendah serta nilai skor min dan skor piawai bagi setiap soalan kajian. Kesimpulan Dalam kajian ini, pengkaji telah menggunakan kaedah soal selidik sepenuhnya untuk mendapatkan dapatan kajian daripada responden yang dipilih secara rawak tentang faktor-faktor yang menyebabkan stres dan beban belajar dan kesan stres dan beban kerja kepada kesihatan diri dan kehidupan dalam keluarga. Sebuah sekolah menengah harian satu sesi di daerah Nibong Tebal telah dijadikan lokasi kajian dan 60 responden telah dipilih sebagai sampel kajian yang terdiri daripada 60 pelajar daripada sekolah menengah tersebut. Hasil dapatan kajian ini akan disenarai dan dihuraikan secara terperinci dalam bab 4 akan datang.

The Purpose of Caliban in The Tempest Essay -- Tempest Shakespeare

The Purpose of Caliban in The Tempest      Ã‚  Ã‚   One of the indispensable themes displayed in The Tempest is the duality of nature and society.   This is made apparent through the character of Caliban.   Caliban is a dis-figured fish-like creature that inhabits the island where the play The Tempest, takes place.     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Caliban is the son a witch-hag, and the only native on the island.   In Caliban's first speech, he suggests that Prospero stole the island from him. (Act 1, Scene 1, line 331-342) "This island's mine by Sycorax my mother Which thou tak'st from me.   When thou camest first, Caliban is a servant to Prospero, the right duke of Milan.   Caliban is a monstrous, and ugly creature.   He is often referred to as servant-monster by others characters.   At the start of the play, Caliban curses at the authority of Prospero because his dislikes him.   (Act 1 scene 2 line 321-324) "As wicked dew as e'er my mother brush'd with raven's feather from unwholesome fen Drop on both!   A south-west blow on ye And blister all o'er" Although Caliban has a foolish tongue, he is very knowledgeable on the island.   Prospero recognizes his survival on the island but shows no respect for this.   (Act 1 scene 2 line 366-371) ""Hag-seed, hence! Fetch us in fuel; and be quick, thou'rt best," Caliban shows inconsideration and greed when he attempts to rape Miranda.  Ã‚   Miranda is Prospero's only daughter.   Caliban admits to the accusations of the attempt of rape, and states that he would have populated the island with his offspring.   (Act 1 scene 2, line 349) "O ho, O ho! Would't had been done! Thou didst prevent me; I had people else This isle with Calibans"   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Caliban is intimat... ... creature.   Caliban is a character that learned to survive, just as every one does through life.   Works Cited and Consulted: Davidson, Frank. "The Tempest: An Interpretation." In The Tempest: A Casebook. Ed. D.J. Palmer. London: Macmillan & Co. Ltd., 1968. 225. Kermode, Frank. Introduction. The Tempest. By William Shakespeare. Cambridge: Harvard UP, 1958. xlii. Palmer, D. J. (Editor) The Tempest - A Selection of Critical Essays London: MacMillan Press Ltd., 1977. Shakespeare, William. The Tempest. The Riverside Shakespeare. Ed. G. Blakemore Evans, et. al. Boston: Houghton Mifflin Company, 1974. Stott, Jon et al. The Harbrace Anthology of Literature. Second Ed. Harcourt Brace and Company, 1998. Solomon, Andrew. "A Reading of the Tempest." In Shakespeare's Late Plays. Ed. Richard C. Tobias and Paul G. Zolbrod. Athens: Ohio UP, 1974. 232.